When Advertising Gets It Right: HTC's "You Are Different From You"

TV advertisements are a funny thing. Sometimes they work, sometimes they don't. There are times where you have ungodly idea just exactly what they are trying to sell. There are other times where you think you know what they're selling, but it's just a shell game to something different; in the era of viral marketing, this is a common trend. You see a commercial for something that you think is an interest group or a foundation, but you find out it's just an element to a work of fiction (the Hanso Foundation ads for example).

This past Thursday, I saw a TV spot for the smartphone maker, HTC that worked. Yes it did follow the formula of using a copyrighted song that you know was not created to be used in commercials, but it was one of those rare moments where it worked. Really, who is going to go against a remixed version of Nina Simone's "Sinner Man," even if it is just the instrumental.

The point of the TV spot is that HTC's line of products are easy to be customized to fit well basically you. You can argue that it's laughable that a piece of technology can somehow be an extension into what kind of person you are and the life that you live, but hey we all use phones on a daily basis for needs outside of just making a phone call. We've clamored for years that we want one gadget that does it all, and in this case, HTC says it can provide that based on the emotions we experience through life and how technology plays into it. We see something amazing happen before our eyes, we take a snapshot to remember it. We keep family members updated if someone is in trouble. You get the idea. The video below is HTC's TV spot itself and if you ask me, this is good advertising.

Posted in: oh tv you evil bitch